How to implement Bronto Email JavaScript Conversion tracking in Google Tag Manager

This tutorial will show you how to setup Bronto Advanced JavaScript Conversion tracking using Google Tag Manager. Bronto Advanced JavaScript tracking gives you more visibility to all of the products that customers are purchasing, then allows you to create better segmentation based on better conversion data. This blog post from Bronto is a good explanation of what benefits you will get from Advanced conversion tracking. Google Tag Manager allows setup and deployment of third-party tracking and conversion pixels in a more controlled environment without the help of IT resources.

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Optimizely and jQuery – The new A/B Testing Platform

Being that I work in the eCommerce space, we talk a lot about A/B testing and it has also become a huge topic of conversation on the internet/twitter/facebook. Over the past two years, there have been more tools emerging that seem to blow away the previous competition. One tool that seems to be really pushing the boundaries is called Optimizely, which I have had the pleasure of trying out this weekend.

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