Measuring Site Performance with Google Analytics

I have recently become more interested in Google Analytics over the past few years. I think its a combination of the improvements/availability of better features within Google Analytics coupled with my curiosity of trying to figure out how to drive more conversions/goals on a website. Specially where I work, we manage 3 ecommerce websites – so the data that we receive through Analytics is really interesting.

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Google Website Optimizer and other Google Tools

Recently at work I finally had the opportunity to try out Google Website Optimizer, which is an A/B and Multivariate testing tool. We wanted to test different creatives on a landing page to see which performed better. Before trying out the tool, I picked up a copy of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

, which gives a great overview of how to setup and manage testing and optimization.
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