How to implement Bronto Email JavaScript Conversion tracking in Google Tag Manager

This tutorial will show you how to setup Bronto Advanced JavaScript Conversion tracking using Google Tag Manager. Bronto Advanced JavaScript tracking gives you more visibility to all of the products that customers are purchasing, then allows you to create better segmentation based on better conversion data. This blog post from Bronto is a good explanation of what benefits you will get from Advanced conversion tracking. Google Tag Manager allows setup and deployment of third-party tracking and conversion pixels in a more controlled environment without the help of IT resources. (more…)


Optimizely and jQuery – The new A/B Testing Platform

Being that I work in the eCommerce space, we talk a lot about A/B testing and it has also become a huge topic of conversation on the internet/twitter/facebook. Over the past two years, there have been more tools emerging that seem to blow away the previous competition. One tool that seems to be really pushing the boundaries is called Optimizely, which I have had the pleasure of trying out this weekend. (more…)


Direct Wines Case Study from Mobify

Mobify has been the Mobile platform of choice for the past year with great success at Direct Wines and as a result I was recently approached by Mobify to give a customer testimonial. They produced a case study and video testimonal which they have built into a series called Customer Success Stories. You can read the full case study here. There are also a few other companies that have been showcased. (more…)


Taking the next step: I'm learning to code in JSP/Java!

Announcement! Im learning JSP/JAVA, this is a big step for me as I've always been a big supporter of open-source languages like PHP, Ruby on Rails, Python. But I have encountered an issue with those languages in my day job, we don't use them as where I work is mainly a Java shop. On a daily basis I end up encountering situations where I think to myself, it would be great if I knew more JSP! (more…)


What are Web Hooks?

In an effort to push my skills front-end development with jQuery, I have began trying to learn more about Web Hooks. Web Hooks are essentially user-defined callbacks or events, which can be used in a number of different ways as perfect example is (a real-time web analytics application.) (more…)


5 reasons I love SASS – The Future of CSS and Stylesheets

My introduction to SASS (Syntactically Awesome Stylesheets) started with the Mobify platform, where I was introduced to SASS, Kaffeine, Dust JS and Git in mass amounts. At first, I was reluctant to use SASS - it just seemed like more work and a heck of a lot of setup. I was also confused about the whole pre-processor and how that would work with a webserver, etc. For the mobify projects, SASS is built right into the workflow - as you code your files, Compass watches those folders and compiles the SASS files down into CSS files, its Magical! (more…)