Recently at work I finally had the opportunity to try out Google Website Optimizer, which is an A/B and Multivariate testing tool. We wanted to test different creatives on a landing page to see which performed better. Before trying out the tool, I picked up a copy of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, which gives a great overview of how to setup and manage testing and optimization.
I have learned so far with this test, that the results are pretty close – almost too close to have a clear winner. I would like to try some more variations and the really nice thing about using Website Optimizer is once your test is setup – its as simple as editing a CMS when you want to add more variations. The variations will be instantly added into the mix.
Additionally, Google has a great suite of tools for managing and optimizing your website. The tools which I frequently use are: